This was Thursday: 1967 Sweet and Simple

sweet enough to bring home to your parents

There is no doubt that 1967 was a year revolving around youth – while one segment of the population was getting down and dirty in the psychedelic Summer of Love causing conservative parents no end of grief and consternation, there was another even younger demographic that was swooning over the rise of cute and wholesome boy bands like The Monkees. Outselling both the Beatles and the Rolling Stones at their peak in this year, the group’s popularity was indicative that some audiences weren’t ready to make the leap into the great roiling unknown and craved their escapism in easy to handle, prettily packaged doses.  There was some temporary relief to be gleaned from such innocent girl or boy “next door” images being put out by the media – many mothers preferred their adolescents idolize a “Lesley and Davy” over a “Janis and Jimi” any day of the week…

vogue twiggytwiggy in pop couture shot by Avedon – 1967

Twiggy was an iconic example of this trend, her aloof, waif-like look took the fashion world by storm – in a quick rise to international Supermodel stardom and with a host of magazine covers, products and accompanying endorsements, she proved to girls around the globe that anyone could become the brand.

 Read more about 1967:

The Monkees
1967 JukeBox

12 thoughts on “This was Thursday: 1967 Sweet and Simple

  1. Allan G. Smorra says:

    1967 – a great year for sure. We recently watched a documentary, ‘Vidal Sassoon: The Movie, and It was a very interesting look at how he became part of the cultural revolution of the ’60s and beyond. Thanks for the memories.


    • ideflex says:

      I’ll have to look for that one – I can remember getting his wedge bob when it came out! I’ve been working my way through some fashion documentaries recently as well – Karl Lagerfeld, Valentino, etc. always so interesting…


    • ideflex says:

      I was thinking about exactly that when I was posting… there are other models quite a bit earlier that indicated this was the direction body image in the media was going (and Balanchine’s dancers didn’t help) – even though she was “naturally” thin and boyish, her global visibility really brought skinny to the forefront… Thank goodness she looks normal now…


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